As you know, marketing real estate property is quite difficult. That is because of the high competition in online listings that are used to generating most of the leads. In fact, nearly every property buyer starts to search for property online.
Drones play an important role when it comes to real estate marketing. Remember that there is a need to differentiate property listings with HD video and photography that pays huge dividends. In fact, the most effective marketing weapon is the use of camera drones and video tours for online listings. A lot of agents argue that the use of drones is the new technology that has changed the way real estate marketing is done. By using drones attached to cameras, real estate photographers can produce dramatic and gorgeous photos of properties.
Create Dramatic Images
Nowadays, you can find ready-to-fly camera drones that can help you create dramatic shots. You can combine this with GPS-programmed flight and focus camera targeting. In fact, well-designed drone shots look professional and can generate some interest that you cannot get a regular digital camera.
Create Virtual Tours
You should note that a camera drone can fly into a home through the front door and get into every room of the house. In this way, you can create a virtual tour instead of using station-based photography. This is combined with a soundtrack, and the virtual tours can be amazing stories that provide a lot of information and history.
Highlight Property Features
Walking paths, driveways, backyards, pools, and landscaping are quite important to real estate property buyers. So do nearby schools and parks. Aerial photography can help highlight these features to give buyers an opportunity to make the right decision.
Generate New Business
The use of drone photos and videos to market real estate properties shows potential sellers that you can take advantage of each opportunity to make your property look awesome.
Out-Market the Competition
It is a fact that listings look better and provide a lot of information to the buyer. Recent studies have shown that using drones in real estate photography helps to make more sales.
Save Money
When you compare using drones to using a helicopter to shoot aerial photos, drone photography is quite cheap and easier to use. Thus, you can save a lot of money whilst getting videos and images that can take your real estate marketing to another level.
